New gTLD / DotBrand Consulting
Strategic support for the next ICANN new gTLD application round (April-August 2026). DotBrand consulting for large enterprises.
At a glance
Did you know that large companies can have their own internet extension, like .google or .amazon? In 2026 the opportunity to apply reopens. If your company is interested, we guide you through the process.
Want to know more?
Applying for a new gTLD or DotBrand requires a significant investment and complex documentation. We help you assess whether it makes sense for your company, prepare the business case and technical documentation, and accompany you throughout the entire process with ICANN.
Why choose this service
Unique opportunity
ICANN reopens applications in April 2026 - first time in over 10 years. Limited window.
Competitive advantage
A .brand domain is an exclusive asset that no competitor can replicate.
Direct experience
As an ICANN and Registro.it accredited registrar, we know the system from the inside.
ICANN 2026: the window reopens
For the first time since 2012, ICANN will open a new window for new generic Top-Level Domain (gTLD) applications between April and August 2026. It is a unique opportunity for companies that want to own their own internet extension.
What is a DotBrand?
A DotBrand is an internet extension owned by a company, such as .google, .amazon, .bmw. Owning a DotBrand means:
- Total control: you are the registrar of your own extension
- Trust:
www.services.yourbrandis unequivocally authentic - Anti-phishing: no third party can register domains on your extension
- Marketing: memorable branded URLs (e.g.,
app.yourbrand,support.yourbrand)
Who should apply?
- Large companies with recognized brands
- Industrial groups with multiple business units
- Industry associations
- Geographic entities (cities, regions)
- Vertical sectors that want their own community extension
Our support
1. Strategic analysis
- Opportunity and risk assessment
- Competitive landscape analysis
- Business case with ROI projections
- Go/no-go recommendation
2. Application preparation
- ICANN application compilation
- Technical documentation (DNS infrastructure)
- Registry operational plan
- Financial projections
3. Application process
- Communication management with ICANN
- Response to evaluation questions
- Management of potential string contention
- GAC Early Warning support
4. Post-delegation
- Registry infrastructure setup
- Naming policy definition
- Launch plan (sunrise, landrush, general availability)
- Ongoing operational management
ICANN 2026 Timeline
| Period | Phase |
|---|---|
| Apr-Aug 2026 | Application window open |
| Sep-Dec 2026 | Initial evaluation |
| 2027 | Extended evaluation + contention resolution |
| 2027-2028 | Delegation and launch |
Preparation must start now: the required documentation is complex and takes months of work.
Other services Brand Protection & Domains
Discover our other brand protection & domains services.
Domain Portfolio Management
Strategic management of corporate domain portfolios. Consolidation, automatic renewals, brand protection and cost optimization.
Brand Monitoring & Domain Watching
Continuous surveillance of domains similar to your brand. Real-time detection of typosquatting, phishing and abuse.
Email Security (DMARC/DKIM/SPF)
Protect your domain from email spoofing. DMARC, DKIM and SPF configuration and monitoring.
Managed DNS & DNSSEC
Enterprise DNS service with high availability, DNSSEC and DDoS protection. Performance and security for your critical domains.
Ready to get started?
Contact us for a free consultation. We will help you find the best solution for your business.